Guillermo C. Choa is the Vice-Chairman and President of Property Company of Friends, Inc. (PRO-FRIENDS), which he founded in 1999. An advocate in the transformation of lives of Filipino families, he has 30 years of experience in real estate development, responsible for delivering low- to middle-class homes through his present and previous companies. Mr. Choa also served as President of the Subdivision and Housing Developer’s Association and Director of the Chamber of Real Estate Builders Association. He obtained his Master’s Degree in Business Economics from the University of Asia and the Pacific and Bachelor’s Degree in Commerce, Major in Marketing from De La Salle University. He likewise completed the Advance Management Program of the IESE Business School in partnership with the University of Asia and the Pacific.